Palm Springs

Hello there! Welcome to Ship-Shape and Bristol Fashion.

My name is SJ, and I’m a Brit abroad, having swapped my adopted home of Bristol, England, for San Francisco, California, just over three years ago.

Switching the South West for the West Coast has been a wonderful adventure so far, and one I prattle on about on this blog, along with outfit posts, feminist rambles and fitness thoughts, with a dollop of travel adventures on top for good measure.

Ship-Shape and Bristol Fashion began life back in 2009, as a place to continue writing after my degree in Fashion Journalism came to an end. Since its inception I’ve been a finalist in the Bath in Fashion Blogger Awards (2013), worked with brands including Joules and Dr Martens, and contributed to Oxfam Fashion and Bonjour Blogger. IRL I’m a writer and Webby Award-nominated social media specialist, and my work has appeared in Crack Magazine, more!, Closer and Upward Curve.

I like: floral prints, hunting for vintage treasures, breakfast, red lipstick, making lists, guacamole, lomography, eating cheese, feminism, colour-coded books and Oreo milkshakes.

I dislike: spiders, onsies, tea (yes, really), litterbugs and mushrooms.

Want to work together? Email me at

Thanks for stopping by!


P.S. The phrase ‘ship-shape and Bristol fashion‘ has been around for about 200 years and means ‘in good working shape’. It relates to Bristol, when the city was one of England’s key shipping ports in the 1800s.



  1. March 14, 2011 / 2:09 pm


    I have chosen to use your blog as part of my ‘Is fashion blogging journalism?’ project via IFB website. Unfortunately, the group I created has been deleted and I don’t know why. I have emailed the website and they are adamant they have no record of the group on the database.

    Luckily, I kept record of the blogs participating (including yours) and I posted your URL on my own blog!! But I have lost anything you may have said about the subject! Could you please answer these questions for me to include in my research?

    Do you consider fashion blogging journalism?
    How often do you update your blog?
    Why do you have a fashion blog?
    What do you think people get from fashion blogs that they cannot find in fashion magazines?
    Is there anything fashion magazines have that fashion blogs are lacking?
    By next week, I will reply with the current progress of your blog!

    Thanks so much and sorry for the inconvenience,




    Twitter: follow me @alixmcshane

  2. April 24, 2014 / 1:14 am

    Hi lovely! I just came across your blog and just had to tell you how much I love it! I’m so excited to add a new blog into my mix to read. Love your fashion and beauty! I blog at :) Cheers!

Leave a Reply

Your email address will not be published. Required fields are marked *