As a blogger, particularly one of the ‘FBL’ variety, there are certain cliches that you and I probably fall foul of: spending hours in Zara, having at least one pastel-perfect photo of a macaroon on your Instagram feed, using hashtags to punctuate your make-up routine… do any of these things ring a bell?
I’m all for a spree in Zara, and I’m working on adding some macaroons to my Insta feed, but there is one trend I just can’t get on board with, and that’s scented candles, or more specifically, Yankee Candles.
From Christmas and birthday wishlist posts to monthly favourites videos on YouTube, Yankee Candles have been cropping up on my reading list every week for months. Before I’m banished from the blogging kingdom (when I use words like ‘kingdom’ you can bet I’ve been listening to too much Disney), hear me out. First up, let’s start with the names; ‘Fluffy Towels’, ‘Walk Along The Bay’, ‘A Child’s Wish’… what kind of ludicrous titles are these? And don’t get me started on the aesthetics – dated illustrations stuck across the front of a glass jar that would be better suited to cookies than candles, and this level of ugly doesn’t come cheap.
During the Bristol Blog Meet at the start of the year I decided to check out the Yankee Candle shop in Cabot Circus to see if I was wrong, and that all the blogger hype I’d noticed was actually worth it. Lily and Louisa were entertained by my rants but a tour of the shop did nothing to persuade me to part with my cash. Most of the smells were overly artificial, and any that I didn’t completely dislike had utterly ridiculous names. Don’t get me wrong, I like burning candles as much as the next girl, but I just don’t see the obsession with Yankee Candles.
That’s enough ranting from me, now it’s over to you – am I the only blogger out there that doesn’t feel the Yankee Candle love?
Image by Helen