Earlier this month I wrote all about high street/designer collaborations for Running In Heels. You can read the article in full here, but in a nutshell I have a ramble about how bored I am by these seemingly brilliant collections.
One factor that I didn’t mention in the article was that none of these limited edition collections find their way to Bristol, which is another irritation (but one that probably saves me a lot of money). I get it though, brands need to think carefully about where to distribute stock, and the whole point is that these collections have an exclusive feel. However, even if Anna Dello Russo for H&M did find it’s way to the Broadmead branch of H&M, you still wouldn’t find me queuing outside at 6am!
Having said this, I feel like eating my words as it was announced last week that Martin Margiela is teaming up with H&M for their next designer collaboration (the collection with go on sale on 15th November) and I’m seriously excited about this as I was inspired by Margaiela collections while at university.
Take a look at the article and let me know what you think. Do you regularly queue up to get your hands on these high street/designer collaborations? Is there a brand or designer that you’d love to see paired up with a high street retailer?